Tolu at 40
Year
2026
Duration
4 Weeks
Service
UI/UX Design
Copy Writing
Low-Code Development
Automation
Tools
Figma
Framer
ChatGPT
Zapier
The approach
Tolu came to me with one thing in mind: she wanted a website that felt elegant and inviting. No complicated brief, just a clear vision for how she wanted guests to experience her 40th birthday.
The theme, Hats, Heels & Hallelujahs, set the tone: an intimate celebration of life, faith and gratitude.
I translated that vision into a design direction built around warm pastels, refined typography and a welcoming experience.
The design
I wanted the experience to feel like receiving a physical invitation, not just opening another website.
So, instead of a conventional homepage, guests were greeted with a digital envelope they could click to open. A small animation, but a lovely way to set the mood before they even saw the event details.
The rest of the website carried that same elegant feel, with warm pastel colours, thoughtful details and clear sections for event information, dress code, FAQs and RSVP.
I also designed complementary invitation flyers for WhatsApp, carrying the event's visual identity across the different touchpoints guests interacted with.
Beyond the design
A beautiful invitation is great. Not having to manually manage every guest is even better!
I connected the website to Zapier to automate the guest communication process.
Here's what happened behind the scenes:
Personalised invitations: Unique QR-code invitations were generated and sent to confirmed guests.
Automated reminders: Guests received follow-up messages ahead of the celebration.
Thank-you messages: Post-event messages were automatically sent to guests after the celebration.
All of this worked together to make the RSVP and guest management process much smoother, with very little manual intervention.
The outcome
The online RSVP process went smoothly, and guest communication ran without a hitch. No complaints before, during or after the event.
And Tolu? Let's just say she was one very happy celebrant!
It was a lovely reminder that a well-designed website can do more than look good. It can make an entire experience easier for everyone involved.
Challenge
Tolu wanted more than a digital birthday invitation. She needed an elegant online experience that captured the spirit of her 40th birthday while making guest registration, invitations and event communication effortless.
Solution
A custom-designed event website with welcoming animations, thoughtfully written copy and automated guest management, including personalised QR-code invitations, reminders and post-event thank-you messages.