mcom

The approach

The goal was to move away from a conventional telecom website and create something more youthful, engaging and relatable. One that spoke to people who wanted faster internet for work, entertainment, gaming and everything in between.

Making coverage easier to find.

Here's something important about choosing an internet provider: before getting excited about the speeds and data plans, you probably want to know if the network actually works in your area.

That became one of the key UX considerations.

I designed an interactive coverage checker that lets visitors explore mcom's network availability in two ways: through a map view or a scannable list of locations.

No digging through pages or guessing whether your area is covered. Just find your location and check.

Coverage checker

The design

I leaned into bold layouts, vibrant imagery and a more youthful visual language that gave the new brand room to shine. The messaging was kept approachable, making the technology feel less intimidating and its benefits easier to understand.

Product presentation was another important part of the experience. I worked closely with a photographer, providing creative direction on the shots needed to showcase MCom's products in a way that felt consistent with the new brand.

The outcome

The redesigned website gave MCom a stronger digital presence that better reflected its new identity and ambitions as a 5G network provider; boosting brand visibility by 12% and driving 9,200+ unique visits within just two months.

More importantly, it made the offering easier to understand and introduced a practical way for potential customers to check network availability before getting started.